The year 2025 will be a truly fascinating one when it comes to Bobcat machinery, as the orange and white machines continue along their roadmap to a future marked by the RogueX project.
However, whilst the initial plan appeared to be a future that banked on automation and Bobcat’s exceptional range of machines has translated to continued financial success, the company itself has been left in a rather bizarre state of limbo by its South Korean parent company.
Since the middle of 2024, the Doosan Group has planned to spin Doosan Bobcat, the company that makes Bobcat vehicles and one of the most successful parts of the group, from its current position as part of Doosan Enerbility and then merge it with Doosan Robotics.
Given that Bobcat has been increasingly focused on automation, the move made intuitive sense but was unpopular with shareholders due to value ratio issues.
This was meant to be solved at a general shareholders meeting on 12th December, but that was itself thwarted by a stock market crash in South Korea caused by theannouncement of martial law and a failed coup attempt by currently-impeached president Yoon Suk Yeol.
This rocked thealready shaky merger attempt, and it has been instead replaced with a corporate value-up programme that could almost be seen as an apology or appeasement for furious shareholders affected by the multipartite chaos surrounding the otherwise successful and stable Bobcat company.
Whilst the Doosan Group were doubtless hoping for greater clarity before the end of the year, instead Bobcat has wound up in the eye of the storm as the only oasis of stability amidst technological, stock market, corporate and political chaos.
The planned move into the Robotics department is all but in tatters at this point, and how much this will affect Bobcat’s future automation ambitions is as yet unknown.
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